According to the U.S. Postal Service (USPS), it's now easier for small-business owners to harness the power of direct mail to drive traffic, attract new customers and increase revenue with its Every Door Direct Mail (EDDM), a simple, low-cost service that allows local businesses to market to every address in their neighborhoods without the need to rent or purchase mailing lists. 

To teach businesses about EDDM, the Atlanta District USPS is inviting small businesses, home-based businesses, entrepreneurs and other customers to visit the Roswell area post offices during Grow Your Business Week, all this week until July 30.

EDDM uses mail-delivery route information, instead of names and exact addresses, to reach targeted groups in specific geographic areas. The mail can be addressed to “Postal Customer,” “Residential Customer,” or “PO Boxholder” and dropped off at a local post office, which receives no tax dollars for operating expenses and relies on the sale of postage, products and services to fund its operations.

EDDM saves mail preparation time and money and is delivered by local, trusted USPS letter carriers.

Businesses use a simple online tool to identify neighborhoods and number of households, prepare mailing documentation and calculate postage. With EDDM, no permits are needed, and there are no special fees.

The service is ideal for restaurants, doctors’ offices, hair salons — or any kind of local business that is not currently using the mail.

Direct mail has long been a proven advertising tool of choice of successful large businesses and Fortune 500 companies to promote products and drive sales. Now it’s easier and less expensive for small businesses to grow using direct mail. 

According to the Direct Marketing Association (DMA), every $1 spent on direct mail generates $12.57 in sales.

For more information about Every Door Direct Mail visit the USPS online.