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About this column:

"In Your Business" is a series on Roswell’s female entrepreneurs and business owners.
What is your business and how long have you been doing it? Keppie Careers is a job search and social media consultancy I launched in 2003. I work with people - job seekers and small business owners - who want to stand out from the crowd in a competitive environment. I transform resumes, offer mock interviews, provide professional websites, or social resumes, create LinkedIn and Twitter profiles and teach clients everything they need to know to succeed in landing their targeted job or clients. What makes you good at what you do? I'm lucky because my work allows me to combine my best skills - …
What is your business and how long have you been doing it? I am an independent jewelry artist and instructor, designing and creating jewelry for the past ten years. In 2008, I left my job as Dean of Students at a private high school to pursue making Rochelle Nation Jewelry my new full time career. It was a challenging change, but I absolutely love my new job and the creative outlet jewelry making brings to my life. What makes you good at what you do? Being passionate about what you do makes a huge difference. I wake up every morning excited about what’s going to happen that day. I also love …
What is your business and how long have you been doing it? Cake and Crumb is an online dessert boutique that offers a variety of freshly made desserts ranging from cheesecakes to cupcakes and brownies. I grew up baking in my grandmother’s kitchen and always knew it was something I loved to do. I am thankful that I pursued a business degree, as it will help me exponentially in growing my business. The work ethic that was instilled in me as a child has driven me into stepping out and making my dream a reality and in August of last year I opened Cake and Crumb.  What makes you good at what you …
What is your business and how long have you been doing it? I have been guest lecturing, teaching and doing scholar-in-residence gigs since my ordination in 1993, but I struck out as freelance rabbi and writer in 2008. After 14 years of working as a rabbi and teacher in formal education settings, at schools, I decided to take a sabbatical to complete a book of essays that I had been writing since 2006. What makes you good at what you do? I was trained in the Conservative Movement and have a strong background in classical Jewish texts, including, medieval biblical commentary and the Talmud. …
What is your business and how long have you been doing it? On the surface, I appear to lead something of a double life. I am a strategic communications consultant and writer – which means that I lead brand/identity and message development workshops, develop strategies and concepts, direct creative and write copy. I also offer coaching services to help senior executives and sales personnel hone their presentations to various audiences. That’s one half of my professional life. The other half is as an award-winning playwright and songwriter whose work has been produced throughout the Atlanta …
What is your business and how long have you been doing it?  I travel internationally and speak about the benefits that service dogs provide individuals living with developmental disabilities through my company, Empowered by Paws. For over 25 years, I have worked with non-profits developing educational programs as well as producing and writing in many arenas. My passion has always compelled me to help give voice to the voiceless. The Chancer Chronicles is a trilogy of books about our family's journey with an amazing service dog. My daughter, Morasha, penned and published her award-winning book…
What is your business and how long have you been doing it? I own Open Door Business Workshop – affordable business training meetups and workshops, since 2009. Our purpose is for established and emerging small business owners to reveal their secrets of success. In addition, we want to be a catalyst for change for business owners who see the need for improvement.What makes you good at what you do? Passion. I am passionate about quality. I am passionate about the service we provide. I am passionate about keeping clients. You can not hire or delegate passion – that was a lesson that I had to …
What is your business and how long have you been doing it? Elite Tallit, I make custom made tallitot, which is plural for tallit - Jewish prayer shawls. I've been making them for two years. I enjoy working with people to design the tallit of their dreams. What makes you good at what you do? I have been sewing for more than 35 years and have a good eye for color and design. I help clients select a fabric, a color of dupioni silk for the trim on the collar and corners; and what blessing they want on the atarah, or collar.  I hand paint the blessing in Hebrew. I can also paint their name in …
What is the business and how long has it been going? KooKoo Bear Kids started in 2003 as a result of Tara Mediate's dream to own a children's store of high quality, unique products not found in the malls or at super centers. With three boys at home, she never had time to go shopping, particularly for children's clothing, décor and gifts. Mediate figured she wasn't the only mom who was looking for a convenient way to shop for these items and KooKoo Bear Kids was born. Mediate knew what kinds of products she wanted and where to buy them. She got capital from her husband to start the business; …
What is your business and how long have you been doing it? Residential real estate marketing and education for 11 years now. What makes you good at what you do? I care about my clients, I tell people what they need to hear not what they want to hear. I'm super responsive and follow up, plus my team is set up to watch all the details. How did you end up in Roswell area? My husband grew up here and we love the small town charm, but big city sophistication. What do you enjoy doing in your free time? Reading outdoors, visiting my favorite Roswell spa, Renew Day Spa, looking at homes (what can I …
What is your business and how long have you been doing it? The name of our business is Menchie’s Windward and we have been open for three months. Menchie’s is a family style self serve frozen yogurt business. Our guests help themselves to an unlimited mix of yogurt and toppings at a unique self-serve store with more than 100 rotating yogurt flavors from cake batter and pomegranate tart to chocolate silk and vanilla snow and more than 70 rotating toppings including fresh fruits, granolas, nuts, an assortment of candies and hot fudges. We offer a monthly toy program and an interactive store …
What is your business and how long have you been doing it? In September 1982 [I opened this] Safeguard office to provide one-write manual accounting systems to small and medium businesses. As technology has progressed, so has the product offering. In addition to laser checks and forms for over 800 software programs, Safeguard also markets business cards and a full line of stationery as well as promotional items such as pens, magnets and calendars and even custom corporate apparel such as shirts and scrubs. What makes you good at what you do? [Our] staff asks questions, listens to the answers …
What is your business and how long have you been doing it? I have a financial planning firm and have been in business for over 24 years. We help people achieve their financial dreams and protect their family through comprehensive financial planning. What makes you good at what you do? My staff and I understand that there is more to money than simple math. If it were just that, everyone would be on the road to financial independence instead of on the brink of financial insecurity! We take a holistic approach to counseling people about money and investments, taking into account the deeply …
What is your business and how long have you been doing it? My business is Oh Baby! Fitness. We offer the widest variety of pregnancy and mom and baby exercise classes in the country. Pregnant moms can choose from pilates, yoga, toning or water aerobics. All the same classes are available for mom and baby. Plus we offer stroller workout. I started the company myself in 2005 after the birth of my daughter. Six years later, we've worked with over 15,000 new moms and have 25 locations in metro Atlanta and two in Savannah, Ga.  What makes you good at what you do? I'm extremely passionate about …
What is your business and how long have you been doing it? My business is an invitation and accessory boutique called La Vita Allegra that is located on the Roswell Square. We carry all types of invitations and stationery as well as other wedding related accessories. Our specialty is assisting brides with their wedding invitations and papers. I opened the shop on October 1, 2008, so we've been open for almost 3 years. We are actually in the process of relocating and changing the set-up of the business, but our specialty will remain the same and we will still be located in Roswell! What makes …
What is your business and how long have you been doing it?  Sensational Baskets is the gourmet gift business I started in 1988.  We provide a wonderful assortment of over 200 gifts for new babies, get well, sympathy, as well as a large assortment of gourmet gifts with a Southern flair. We also provide wedding favors, hospitality gifts and executive welcome gifts for meetings. We specialize in providing "sensational" gifts for the corporate and hospitality marketplaces. I am very proud to have a 24-year-old business! What makes you good at what you do? I love to create new sensational gifts. I…
What is your business and how long have you been doing it? I'm a licensed massage therapist. I've had a full time practice for 18 years. What makes you good at what you do? I've always been fascinated by language and communication. I'm a former translator and English as a Second Language teacher with a degree in Spanish Linguistics. My massage education taught me a whole new form of non-verbal communication. I combine my clients' stories and assessments of their own bodies with the information that I receive via touch to figure out the best way to help them feel better. I also provide an …

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