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DESCRIPTION:Your website is your business&rsquo\;s largest billboard and 
 virtual storefront. To catch the attention of window shoppers\, you need
  something alluring to draw them in\, said Jason Hennessey\, CEO and co-
 founder of Everspark Interactive.\n&ldquo\;A company website often gives
  customers and clients their first impression of a business\,&rdquo\; He
 nnessey said. &ldquo\;People will visit your website to learn more about
  you.&rdquo\;\nAccording to Hennessey\, a company&rsquo\;s online presen
 ce is crucial for customer satisfaction and loyalty. If used correctly\,
  a website can bring in leads and generate enormous amounts of revenue.\
 nHere are seven tips he recommends to companies for doing just that:\n1.
  Graphics: Include impressive graphics and a memorable logo on the homep
 age. With regard to images\, a few is great\, but don&rsquo\;t overload 
 the page with images that take a long time to load. The website must hav
 e a quick load speed.\n2. Put important information at the top of the si
 te\, &ldquo\;above the fold.&rdquo\; You want it to be easily accessible
  so visitors don&rsquo\;t have to scroll down to find it.\n3. Monitor ad
 s: Make sure ads don&rsquo\;t cover important information on your site.\
 n4. High-quality writing: A well-written site is the key to keeping peop
 le interested in your business. Check for grammatical errors\, make sure
  the content flows and try to throw in some phrases that people might us
 e when searching for a business like yours. Try to use less than 700 wor
 ds per page.\n5. Blog: Keep a blog on your site that you update with rel
 evant content twice per week. Write about subjects related to your indus
 try that you think potential customers might want to read about. Answer 
 some frequently asked questions\, provide tips\, etc. End each blog post
  with a call to action that drives readers to contact your business for 
 more information.\n6. Navigation: Make sure your website is easy for cus
 tomers to navigate. Create a simple and intuitive site map. On the homep
 age\, provide clear links to each page of the website.\n7. Use Google +:
  Create a brand page on Google + to connect it to your website to help y
 ou interact with fans and customers. With Google&rsquo\;s recent &ldquo\
 ;Search Plus Your World&rdquo\; personalization of the results\, it&rsqu
 o\;s important for all businesses to connect their online presence to Go
 ogle Plus.\n###\nAbout Everspark Interactive\nEverspark Interactive is a
  full-service\, search engine optimization (SEO) agency specializing in 
 getting their clients&rsquo\; websites to rank in the top position on Go
 ogle\, Bing and Yahoo. Currently\, Everspark Interactive has about 60 cl
 ients and $2.5 million in revenue\, offering a wide variety of services 
 from website design and layout\, to full\, top-tier SEO. Headquartered i
 n Atlanta\, Everspark Interactive was founded in June 2009 by internatio
 nally-known SEO expert Jason Hennessey and 20-year marketing veteran Chr
 is Watson.\n&nbsp\;\n&nbsp\;
URL:http://roswell.patch.com/events/seven-ways-to-get-the-most-from-your-
 company-website
SUMMARY:Seven Ways to Get the Most From Your Company Website
LOCATION:Attitude Fitness GA: 910 Marietta Hwy\, Roswell\, GA
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