In preparation for their 25th Anniversary in 2014, the Keep Roswell Beautiful Board of Directors is taking steps to update their look and communication programs and to announce their new logo, website design and phone application, Joulebug.
For this undertaking, Ghost Partner was hired to update both the logo and the website. The new logo is a fresh take on the areas that Keep Roswell Beautiful is committed to in Roswell: water, land and air.
The website is designed to make it easy for residents, businesses and volunteers to find out what is going on and how they can be a part of the process. Brighter colors, pictures and easy to navigate tabs make it easy to engage with the organization.
From the palm of your hand, you can now experience sustainability in Roswell courtesy of the partnership with JouleBug and the exclusive “Keep Roswell Beautiful” badge.
JouleBug, the mobile app that makes green living simple, fun, and social, will help Roswell residents learn eco-friendly tips and take advantage of the Keep Roswell Beautiful’s and The City of Roswell’s environmental programs and amenities.
Users earn points and badges for their green achievements, share their actions with friends, and see how they rank among others in the community. By tracking simple actions on their smartphones — from replacing light bulbs to installing a rain barrel to telecommuting — players can save time, energy and money and challenge their friends to do the same.
Keep Roswell Beautiful’s JouleBug badge highlights conservation activities and programs offered by the organization and the City of Roswell. Four separate “pins” show actions you can take:
- Beyond the Bin: There's more to recycling than meets the bin. Visit the Roswell Recycling Center to recycle all the things you can't leave on the curb - and get a tour while you're at it! One buzz does it for this pin.
- Eat Local: Food is like air - the fresher, the better. And there's nothing fresher than local! Eat at a restaurant that uses locally-sourced ingredients for this pin. It only takes 3 meals to get it!
- Hometown Hero: Sustainability isn't just about saving energy. Our communities need care, too. Participate in a KRB event or progam to earn this Pin. This pin takes 4 buzzes. You can do it!
- Pooper Scooper: Do right by your neighbors. Clean up after your pet. You get one buzz for every poop you scoop (and one set of sad, smelly neighbor's shoes for every poop you don't).
JouleBug is available for free download in the Apple App Store, Google Play Marketplace and atwww.joulebug.com
To view the new website, go to www.keeproswellbeautiful.org.
Keep Roswell Beautiful is a 501(c)3 organization whose mission is to educate, motivate and empower the citizens and businesses of Roswell in the beautification, conservation and preservation of our environment.