In conjunction with the March of Dimes, Publix Super Markets will ask Roswell customers to join them in their quest for stronger, healthier babies during an annual fundraising campaign from April 6-27.
Publix associates will sell cutouts at the checkout and ask customers to sign their name or the name of a baby they love to create in-store display. The cutout campaign coincides with March for Babies, which takes place at Riverside Park in Roswell, April 27.
"Our customers and associates have trusted us to support organizations and programs that make a difference in the communities in which we live and work," said Maria Brous, Publix director of media and community relations, in a release. "We are passionate about the health and wellness of our customers and supporting healthier moms and babies is an extension of who we are. We are proud of our partnership with March of Dimes and thankful for the research and advocacy they are able to provide our communities and beyond."
Publix is the number two March for Babies Team in the country, according to the company. As one of the 10 largest-volume supermarket chains in the United States, with over 157,500 employees in 1,070 locations in Florida, Georgia, South Carolina, Alabama, and Tennessee, Publix customers and associates raised an incredible $4.5 million in 2012 and $43 million since 1995 to help give all babies a healthy start and educate moms-to-be about the importance of taking the B vitamin folic acid, says a recent press release.
"As we celebrate our 75th anniversary, we honor Publix as one of our most valued partners. Their corporate commitment to the community is matched by their associates’ enthusiasm for this campaign," said Julie Laird, regional vice president, March of Dimes. "The dollars raised are vital to continuing the lifesaving research, advocacy and education that we provide to professionals and families. We love shopping in the stores during the campaign and seeing their impressive displays in support of healthier moms and babies."
The March for Babies in Roswell will begin at 10 a.m., Saturday, April 27. Lunch - provided by Publix - music and entertainment will follow the march at Riverside Park. To register a team, visit www.marchforbabies.org.