As a kid growing up in Chamblee, Ga., Sandi Solow got all her mail the traditional way – through the U.S. Post Office. She waited on things like birthday cards and college acceptance letters to show up in the mailbox at the end of her driveway.
Now, a couple of decades later, a lot of things have changed.
There’s still a mailbox at the end of Sandi’s driveway, but that’s no longer the primary way she receives information. And, Sandi, the founder of I Send Your Email, runs a business that would not have existed decades ago.
“You might remember when 6 p.m. was the dreaded time to answer the phone because of telemarketers,” said Sandi, a graduate of Dunwoody High School. “Now, companies are trying to figure out the best time of day to send e-mails and how they can best reach their audience when people are overloaded with digital information.”
Through I Send Your Email, Sandi helps companies of all sizes – golf instructors, a therapist, a trade journal for farmers, yoga instructors, a company that sells truck bed parts and one that is an online retailer of lobster related products – share relevant information with their customers. While the marketing results of snail mail might be harder to track, now Sandi can know if people opened their email and what they clicked.
Why does Sandi love her job? She loves learning about different businesses and helping small businesses reach out to their client base. She also enjoys being a part of basic information sharing – telling people something they didn’t know.
“I remember waiting every day for my college acceptance letters to arrive in the mailbox,” said Sandi, who now lives in Roswell. “There is something exciting about being the person who delivers news and important information people might be waiting for.”
Sandi’s number one piece of advice for sending e-mails – “be relevant.” Learn more about I Send Your Email at www.isendyouremail.com. Read more profiles of Atlantans at Atlanta Heydays -- www.atlantaheydays.com