Business & Tech

Grand Marnier's Canton Street Promotion Benefits Chattahoochee Nature Center

The alcohol company is "Painting Canton Street Red" through May.

If you've noticed an increase of Grand Marnier cocktail options and company memorabilia in Roswell's historic district, you're not imagining things. The liquor company has set out to "Paint Canton Street Red" - for a good cause.

The two-month long promotion, which showcases the brand, benefits the Chattahoochee Nature Center (CNC) and includes nine restaurants along Canton Street: Slate Table & Tap, Pastis, Ceviche, Zest, Party Chic, Little Alley, Roux, Nine Street Kitchen and Salt Factory.

"This program is an opportunity for Grand Marnier to give back to the local community," said Dominique Giovine, Georgia Market Manager for Moet Hennessy USA. "For every Grand Marnier margarita [or] cocktail purchased during April and May, a [part of the] proceeds will go back to the local CNC."

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The company chose Roswell as the site of its latest promotion - only previously done in Vail and Aspen - for the historic district's walkability and local feel.

"Roswell has a unique personality with so many options for shopping and dining - all from small business owners," Giovine said.

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As for how the CNC was chosen as the beneficiary of the promotion, Giovine said they searched for an organization which "contributes to the personality of Roswell." 

"The CNC is Roswell's playground," said Giovine.

Wednesday evening, April 17, Slate will host the Grand Marnier promotional launch party to feature the brand - with a few extra bells and whistles like red sports cars, speciality cocktails and unique menu.

The party is a way of showcasing the latest menu by new Chef Scott Sutton, formerly of PURE in Woodstock, said Slate General Manager Bethany Flowers.

“Our chef is extremely talented," she said. "He has a very close relationship with multiple farms in the area and we have a garden right in the yard."

The restaurant's new focus will take farm-to-table to the extreme, with no preservatives or artificial ingredients.

Beyond showcasing Slate's new menu, promotional events surrounding the Grand Marnier initiative also get many of the historic district restaurants on the same page.

"This gives us a way to be inclusive," said Jason Boles, who helps Slate with marketing. "The restaurants are working toward same type of thing; it brings all the restaurants together for a common cause.”

"And it benefits an important place right here in Roswell," Flowers adds, referring to the CNC.

The Wednesday night four-course prix fixe dinner, begins with Grand Marnier cocktails from 5 p.m.-7 p.m. Each course will be paired with a new cocktail and a sorbet palet cleanser will be given halfway through the meal. Tickets cost $65 per person and include both the meal and cocktails.

Grand Marnier will be doing additional promotional events on a rotational schedule in each of the nine participating restaurants two nights per week, Wednesday through Saturday, until the end of May.


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