Beckie Hawkins, communications manager of what had been known as the Roswell Business Alliance, explains the organizations name, logo and branding changes, which were formalized earlier this week:
Roswell Business Alliance, the economic development public/private partnership with the City of Roswell, announced it will now be known as Roswell Inc, effective immediately. The new name also comes with an updated logo and branding initiative.
Steve Stroud, Executive Director for Roswell Inc, said, “This change allows us to better communicate who we are, what our mission is and where the organization is headed. Our tagline – Building Business, Connecting Community – emphasizes our focus onbusiness retention and expansion, as well as the connection between a strong businessenvironment and a healthy, thriving community.”
The new look will be implemented over the course of the next few months and will be in full effect when the organization launches a new website at the beginning of 2014.
The organization, which has over 500 local business and large corporation partners, will continue to serve its partners and offer the same programming. The new name allows the organization the opportunity to expand its efforts and assist in positioning the organization as a key economic development entity in North Fulton.
“We were outgrowing our name and needed something that would better incorporate all we do, such as welcoming new businesses, helping them walk through the entire process of opening a business in Roswell, hosting educational seminars and events for our partners, recruiting new companies to the area and partnering with state and regional entities,” said Stroud.
Roswell Inc is governed by the Roswell Convention and Visitors Bureau Board of Directors, which is comprised of community leaders and business stakeholders.
This public private partnership with the City of Roswell operates the tourism and economic development programs, offering support and guidance for the two programs.